About Mimi By Maru

🌸 About MIMI by Maru

MIMI by Maru was born out of my own journey with AuDHD (Autism + ADHD). After my neurodivergent diagnosis, I found myself searching for ways to reconnect with creativity — not as something I “had to” perform or perfect, but as something I could simply enjoy. Crochet became that space for me: a way to unmask, to let go of expectations, and to create freely.

The name MIMI comes from my grandmother, the most creative person I’ve ever known. She was endlessly curious, always exploring new hobbies and excelling in many. Her spirit inspired me to embrace my own creativity in all its forms, and to celebrate it rather than hide it.

Each Marumi Pet is more than just a plushie. They represent different aspects of mental health and neurodivergence:

Some reflect specific conditions like anxiety, ADHD, or OCD.

Others embody experiences like the inner child, self-compassion, or insecurity.

Alongside their stories, every Marumi Pet offers tips and tricks rooted in CBT (Cognitive Behavioural Therapy) and DBT (Dialectical Behaviour Therapy) — tools that I’ve personally learned through my own journey with therapy and psychological support.

MIMI by Maru is my way of turning healing into something tangible and huggable — a reminder that mental health is part of who we are, but it doesn’t define all of us. These little companions carry comfort, encouragement, and the gentle reminder that you’re not alone.